Adobe called, King&Kongs brought the production, Real Madrid showed up, and Madrid became the set. For the Adobe Firefly campaign with the men’s and women’s first teams, Fonktown was the production service company on the ground: crews, lights, photographers, directors, locations and every permit in between, all handled by our team.

One shoot, two squads and a stack of deliverables: the hero film, player vignettes for social and a trio of Acrobat PDF Spaces pieces with Valverde, Huijsen and Güler. Big brand, bigger club, and a crew that did not get starstruck. Mostly.